intelligentize
Integrating technology into pet care is one of the most innovative trends in the industry,
with intelligent pet care and productsalso bringing new business opportunities and
marketing models. By collecting and analyzing the data generated by intelligent
devices, brands can better understand consumer needs and behaviors, so as to
provide more accurate products and services.
At the same time, intelligent products can also become an important platform for brands to interact with consumers, improving
brand awareness and reputation.
According to Grand View Research, the global smart pet technology market will reach $20.5 billion by 2027, with a compound
annual growth rate of 24%. This includes iot devices such as automatic feeders, GPS trackers and health monitoring wearables.
In the case of smart pet feeders, the latest report from market research and competitive intelligence provider Fact.MR shows t
hat the market value of smart pet feeders has grown at a compound annual growth rate of 4.7% over the past four years.
In 2021, the smart pet feeder market size will be approximately $187.3 million, and the demand for smart feeders will grow
at a high CAGR of 7.8% through 2032.
Mobile informatization
In the context of the popularity of mobile Internet and the wide application of mobile devices, the mobile trend of the pet industry
is becoming more and more obvious. The mobility trend provides new business opportunities and marketing methods for the pet
care and product market, as well as improved consumer access to services and products.
This trend is most prominent in the fields of veterinary medicine, pet grooming, and transportation. According to IBISWorld research
data, mobile pet grooming has grown at an average annual rate of 7% over the past five years. Mainly driven by the busy lifestyle of
modern pet owners.
Environmental protection
Sustainability is something that most consumers are very concerned about, and this extends to pet products.
The American Pet Products Association (APPA) notes that the pet industry is seeing increasing demand for environmentally friendly toys,
accessories and packaging as environmentally conscious consumers seek to reduce their ecological footprint.
amicable
This trend is mainly reflected in the pet travel/travel sector, such as friendly travel and accommodation options are constantly expanding.
According to a report released by Airbnb, searches for pet-friendly accommodations increased by 65% in 2020. The tourism industry is
adapting to the needs of pet owners who want to take their companions with them on vacation.
Social mediatization
The rise of social media is also playing a crucial role in the growth of the pet industry. Global Pet Insight has learned that platforms
such as Instagram and TikTok provide Spaces for pet owners to share experiences and connect with like-minded communities.
This trend has not only normalized pet spending, but has also created a cadre of influencers who set trends and drive demand for
certain products. Brands are keenly aware of this dynamic and often partner with pet influencer bloggers to reach a wider audience.
innovation
The availability of pet products and services is more diverse than ever, and the needs and desires of pet owners are changing rapidly
and being influenced by social media.
This is why if you want to further drive the success of the pet business, brands must follow the wishes of consumers and innovate
in products and services.
Combined with the above and related data, some of the trends from 2023 remain dominant in the following year. Beyond that,
some trends are expected to continue into the coming years.
For pet care brands, there is a need to keep up with industry trends to better bridge the gap between pet owners and the right pet care message,
providing valuable information, products and services while building a good brand image and customer relationships.
