In recent years, with the continuous growth of the cat-keeping population, the cat litter market has also been constantly innovating and segmenting. Among them, mixed cat litter has gradually been favored by consumers due to its unique performance and advantages. According to the "White Paper on China's Pet Industry in 2025", the preference for mixed cat litter has increased by 8.3 percentage points compared with 2023, showing that the market's recognition of this product is continuing to improve.

Advantages of mixed cat litter：

Mixed cat litter is usually made by mixing cat litters of different materials in a certain proportion, aiming to combine the advantages of various types of cat litters and provide a better use experience. For example, mixing bentonite cat litter with tofu cat litter can combine the good clumping properties of bentonite cat litter and the environmental protection properties of tofu cat litter. This combination not only improves the water absorption and deodorization capacity of cat litter, but also reduces the generation of dust, improving the use experience of pets and owners.

Market brand and product diversity：

In the market, the brands and types of mixed cat litters are becoming increasingly rich. According to different fragrances and raw materials, consumers can choose from a variety of mixed cat litters such as classic original flavor, green tea, cherry blossom, lemon, etc. to meet the preferences of different pets and owners.

Enterprise innovation and market expansion：

At the enterprise level, a pet products company in Hubei, as the largest cat litter manufacturer in Asia, actively responded to market demand and launched a variety of functional mixed cat litter products. However, when the mixed cat litter was first launched, it failed to effectively solve the dust removal problem caused by bentonite, resulting in poor consumer feedback. In response to this, the company quickly adjusted its strategy, conducted in-depth research on consumer needs, and continued to innovate, launching a variety of functional tofu cat litters such as activated carbon, green tea flavor, and coffee flavor to meet the preferences of different groups.

Consumer demand and market trends：

As consumers' requirements for the quality of pet products increase, their attention to agglomeration water absorption, cat litter material, cost-effectiveness, and user reputation when choosing cat litter has increased. This has prompted companies to pay more attention to quality and innovation in product research and development and production to meet the changing needs of the market.

Conclusion：

The rapid development of the mixed cat litter market reflects consumers' pursuit of high-quality pet products. Companies need to continue to pay attention to market trends, have a deep understanding of consumer needs, and promote the healthy development of the industry through innovation and quality improvement.