The global cat litter products market is segmented by product type (caked and traditional), raw materials (clay and silica), distribution channels (specialty pet stores, Internet sales, hypermarkets and other sales channels), and geographical location (North America, Europe), Asia Pacific, South America, Middle East and Africa).
Cat litter market analysis
The cat litter market size is expected to be $5.03 billion in 2024 and is expected to reach $6.53 billion by 2029, with a CAGR of 5.40% during the forecast period (2024-2029). The increasing adoption of pets around the world is driving the growth of the cat litter market. The recent rise of pet humanization, where pets are treated with more care and hygiene, is proving to be a major driver of the market.
In addition, increased spending by cat owners on pet care products is another factor that may be contributing to the growing demand for cat litter. At the same time, with the increasing urbanization around the world, pet ownership has become a trend. Rising incomes and the younger generation's increased exposure to Western culture have influenced pet ownership in developed countries. Russia has the third largest cat population in the world, after the United States and China. For example, according to FEDIAF (European pet food Industry), 28 percent of Russians own cats, and in recent years cats have become a much-loved family member.
Pet owners want their pets to be healthy, happy and clean. The demand for these care products is growing rapidly around the world. The growing demand for innovative products from cat owners could provide lucrative opportunities for players in the research market. Overall, users are looking for a product that meets their top priorities, which are effective odor control, fast caking, easy cleaning properties, and a long shelf life. Catsan's cat litter is one of the most trusted choices in the Indian market.
In addition, major players in the market are launching customized products. As pet owners' preference for cat litter products increases, companies are investing in this area. For example, in June 2021, Nestle Purina invested $128 million to expand the scale and capacity of its cat litter production facility in King William County, Virginia, to meet growing consumer demand.
Cat litter market trends
Humanize pets
The shift from pet ownership to pet rearing has been an important trend in the markets studied, especially in developed countries. About a third of households in developed countries own a pet. According to a survey by the American Pet Products Association, the number of cats in the United States has increased dramatically, from 73 million in 2000 to about 220 million in 2021.
This concept of humanizing pets has led to increased health awareness and created a demand for pet products such as cat litter. At the same time, the growing bond between humans and animals has increased consumers' willingness to spend more on their pets. This clearly shows that people tend to buy more products (such as cat litter) to ensure the health and hygiene of their pets.
According to the Brazilian Pet Products Industry Association (Abinpet), the cat population in Brazil has increased from 25.6 million in 2020 to about 27.1 million in 2021. Cat-owning households are driving demand for cat litter. In addition, with the introduction of efficient products on the market, caring for cats is becoming easier and easier.
Therefore, although the time of the cat owner is limited, self-cleaning cat litter helps to keep the cat hygienic. Thus, the increase in the number of pets and pet owners worldwide and the increase in per capita income promote the humanization of pets. This factor is expected to drive the market for hygiene products such as cat litter among health-conscious pet owners.
The North American market is dominant
North America is the largest cat litter market. As demand continues to grow, the region is a fascinating and lucrative cat litter market. Cats are the most popular companion animals in the region. The growing importance of pets in American homes and better marketing through large outlets and specialty stores are driving this growth.
Apart from this, innovative products for maintaining the hygiene of cats due to the high demand of pet owners are also driving the market growth. At the same time, the region remains the leading market due to the increasing number of cat owners in the region. Countries such as the United States and Canada are major markets in the region. According to the American Pet Products Association's 2021-2022 survey, 45.3 million households. About $1,000 is spent each year on the well-being of pet cats.
Also, in Canada, many companies are focusing on marketing their cat litter products. Canada Litter, for example, claims that its products have a high absorption rate and good caking properties. The company markets its product as one that can be easily scooped out of a cat's tray without leaving a pile of broken clumps or hardened sand on the side of the tray. Furthermore, the constant product development and expansion of the cat litter market is driving the growth of the market.
For example, in October 2022, Clorox opened a new cat litter manufacturing plant in Martinsburg, West Virginia. The plant will produce Fresh Step and Scoop Away cat litter products. There is a growing number of e-commerce stores offering various pet care products, including cat litter. For example, according to Amazon, online retail sales of pet care products in Mexico were $480,000 in 2020, up 14.3% from the previous year.
