Recently, with the continuous increase in the number of pets, especially the surge in cats, the demand for cat litter market continues to grow. Among them, tofu cat litter has become the first choice of more and more cat-raising families due to its advantages such as environmental protection, no odor and biodegradability.
Current status of tofu cat litter market
According to data, the global pet cat market size has reached nearly 20 billion US dollars, of which the cat litter market is expected to be about 10%-15%. In this market, tofu cat litter has gradually gained favor among consumers by drawing on natural ingredients and environmental protection characteristics. According to research, the scale of China's tofu cat litter market is expected to exceed 3 billion yuan in 2023, and the annual average should be maintained between 15%-20%. Compared with traditional silica cat litter and mineral cat litter, the market contribution of tofu cat litter has gradually increased, showing a stimulating growth momentum.
Market driving force and consumer preference
Consumers' attention to environmental protection and health is a key factor driving the growth of the tofu cat litter market. Traditional cat litters usually contain chemical ingredients, while tofu cat litters use natural plant ingredients (such as soybean powder, corn flour, etc.), which can effectively reduce the potential risks to cats' health. In addition, tofu cat litter has strong hygroscopicity and can effectively control odor, further enhancing consumers' willingness to buy.
From the perspective of consumer groups, the younger generation (especially those born after 1995 and 2000) pays more attention to environmental protection, health and convenient lifestyles, and this group has gradually become the main purchasing power of tofu cat litter.
Challenges of the tofu cat litter industry
Despite the grim market outlook, the tofu cat litter industry still faces severe challenges. First, the extremely high production cost is an obstacle to the popularization of tofu cat litter. The raw materials of tofu cat litter usually need to be specially processed to ensure their quality, which makes its production cost much higher than that of traditional cat litter. In addition, there are many brands of tofu cat litter on the market, the product quality is uneven, and consumers' brand loyalty is reduced, resulting in very fierce market competition.
Future development trend
With the development of technology, the production process of tofu cat litter is expected to be further improved, and the cost is also likely to be gradually reduced. In the future, companies may enhance their market competitiveness through innovative product designs (such as better deodorization effect, stronger coagulation, etc.). In addition, with the gradual rise of pet culture, the market demand for tofu cat litter is expected to continue to expand, especially in first-tier and second-tier cities, where consumers' demand for high-quality pet products will further increase.
In summary, tofu cat litter is ushering in a golden period of development in the global pet industry. Despite some challenges, tofu cat litter is expected to become an important part of the cat litter market with the growth of market demand and technological progress.
Linyi Xinghong Trading Co., Ltd.
December 5, 2024
