Recently, with the improvement of people's living standards and the popularization of pet culture, the pet products industry has continued to grow. According to the data of the "White Paper on China's Pet Industry in 2023", the scale of China's pet products market reached 400 billion yuan in 2023, and it is expected that by 2025, the market scale will exceed 500 billion yuan. This data has driven the strong growth momentum of the pet industry, and the growth potential in the next few years is still huge.
1. Analysis of consumption trends
The consumption structure of pet products has changed significantly. In the past, pet owners paid more attention to the basic living needs of pets, such as food, pet desktop and other basic supplies. Now, as pet owners have a deeper affection for their pets, the categories of the pet products market are becoming increasingly rich, from healthy and nutritious food to pet toys, smart devices and other sub-sectors are developing rapidly. For example, the market share of smart pet products has shown explosive growth, and it is expected that by 2025, the market contribution of smart pet products will question more than 10% of the overall market.
According to the data, pet health products (such as nutritional supplements, oral care, etc.) have become one of the main drivers of market growth. In 2023, the market size of pet health products will be close to 90 billion yuan, accounting for 22.5% of the total market. In addition, personalized pet products and high-end customized products have also begun to attract an important position in the pet consumption market, showing that pet owners attach importance to the quality of life of their pets.
2. Industry competition pattern
The pet products market is highly competitive, with traditional brands and emerging brands coexisting. Major companies in the market and multiple online platforms have risen rapidly. The rapid development of online e-commerce platforms has made the purchase channels of pet products more. According to Tmall data, online sales of pet products reached 28% in 2023, while offline terminals were affected by the post-epidemic recovery and maintained steady growth.
At the same time, as consumers' requirements for product quality increase, the competition in the pet products industry is not only a competition in price, but more in brand, quality and innovation. Many pet product brands have begun to seriously research and develop and design, and continuously launch high-end products with differentiated products.
3. Market Outlook
It is expected that in the future, the pet products industry will continue to benefit from consumption upgrades and pet owners' high requirements for the quality of life of their pets. With the increase in the number of pets and the diversification of feeding methods, the development space of the industry has increased dramatically. Personalization and health will be the mainstream trend of the development of pet products in the future.
In general, the pet products industry will continue to maintain strong growth in the next few years, and the market prospects are strong, but competitive pressure is also increasing. Companies need to focus on innovation and brand building in order to compete in the fierce market.
As a cat litter manufacturer, Linyi Xinghong Trading Co., Ltd. has always focused on innovation and brand building. The company has a professional R&D team, can customize products according to customer needs, and provide one-stop OEM/ODM services. While innovating, quality issues are also a top priority. The company has ten years of production experience and has an advanced production base covering an area of 30,000 square meters. The annual output reaches 500,000 tons, ensuring the stability of product quality and production capacity. Moreover, the company's products are extremely popular and have received unanimous praise. The company also welcomes any type of third party or buyer to cooperate with us.
