**1: Emotional premium under the olfactory economy**
According to a survey on pet product consumption, 73% of pet owners list deodorization as the core demand of cat litter. Peach cat litter is based on natural peach wood fiber and equipped with food-grade peach fragrance technology. It releases a light and elegant fruity fragrance when wet, which is deeply loved by the new generation of young consumers.
**2: Color marketing triggers emotional resonance**
The white paper of the pet industry points out that 68% of new pet owners are willing to pay a premium for high-value products. Peach cat litter is the first to create gradient cherry blossom pink particles, paired with translucent frosted packaging, and has a built-in filter effect in the social media order-sharing scene. The pink color not only satisfies the emotional projection of the "girlish heart economy", but also relieves the pressure perception of cleaning labor through color card psychology, making the daily poop-shoveling behavior upgraded to a life aesthetic ritual.
**3: Technology iteration reconstructs functional boundaries**
Laboratory data show that the agglomeration speed of peach cat litter is 40% faster than that of traditional bentonite. After absorbing water, a hydrophobic layer is formed on the surface, which reduces the rate of cat claws being carried out. Its weakly acidic pH value is more suitable for the physiological structure of cats. Combined with the 99.3% dust-free formula, the complaint rate of sensitive cats using it dropped by 55% in the allergen screening of pet hospitals in 30 cities. The obvious improvement of functional parameters allows consumers to gain a sense of technical security when "paying for appearance".
**Conclusion**
The popularity of peach cat litter is by no means accidental, but a precise sniper of the consumption triangle of "functional rigid demand + emotional value + moral identity". When a bag of pink particles can not only protect the health of cats, but also heal the human body and mind, and quietly complete the environmental protection KPI, this "pink revolution" has redefined the underlying logic of pet consumption.
