### 1. The pet consumption market continues to heat up, and exhibitions and e-commerce have exploded on both lines
The "12th Quality Pet Products Exhibition 2025" in Hong Kong opened on June 6. For the first time, the live mantis theme pavilion "Mantis Chaohui Exhibition" was introduced, exhibiting nearly 50 rare mantis species, and setting up immersive "Beetle Forest" exhibition area and dog sports games and other activities, attracting more than 400 booths to participate, and the number of exhibitors increased by 80 year-on-year. During the same period, the pet economy performed well in the 618 promotion: Tmall's pet industry's transaction volume exceeded the first day of last year in the first 100 minutes of sales, and its 67% market share ranked first in the industry; brands such as Xianlang and Lanshi had transaction volumes exceeding 100 million yuan, and more than 40 brands had transaction volumes exceeding 10 million yuan, among which the proportion of domestic brands increased significantly, and innovative categories such as low-temperature baked food and smart products grew rapidly.
### 2. Domestic brands are accelerating their rise and going overseas, and cultural empowerment has become a new trend
Domestic pet brands have achieved "overtaking on the curve" through product innovation and cultural integration. Petstar, a brand under Tianyuan Pet, takes oriental aesthetics as its core and presents the "Adventures in Mountains and Seas" series at the Yuyuan Lantern Festival in Bangkok, Thailand. It integrates the twenty-four solar terms and landscape elements into the design of pet products, and promotes the export of Chinese culture. The e-commerce list also confirms the competitiveness of domestic brands: in the list of staple food for dogs and cats on JD.com during the 618 shopping festival, Myfoodie topped the snack category for two consecutive years, and emerging brands such as Flegate and Honest One Bite entered the top 10 of dry cat food for the first time; Xianlang on the Tmall platform topped the brand transaction list, and the cat litter brand Xu Cuihua saw a 530% increase in transaction volume on the first day.
### 3. The construction of "pet-friendly cities" is promoted globally, and the interactive scenes between people and pets are innovated
Mars announced that it will increase its investment in the "BETTER CITIES FOR PETS" project, planning to invest more than 1 million US dollars, and jointly promote pet-friendly public spaces with the C40 city network, with the goal of benefiting tens of millions of pets around the world by 2030. Its published "Urban Nature Handbook for Humans, Pets and the Earth" provides a practical guide for urban green space planning. In China, Shanghai Haiwan Town is a representative example. Through the "Dog Agility Jumping Competition and Cute Pet Carnival" event, pet sports competition and outdoor markets are integrated to attract hundreds of families to participate and explore the rural revitalization model of "pet + cultural tourism".
### 4. Cross-border policy relaxation and industry norms upgrade
Shenzhen took the lead in implementing new regulations for mainland pets to go to Hong Kong. From June 3, the quarantine period for mainland cats and dogs that meet quarantine conditions will be shortened from 120 days to 30 days. The new regulations require pets to complete rabies vaccination and antibody testing, and designate 4 mainland laboratories to issue reports. This move greatly improves the convenience of cross-border pets, echoing the concept of "human-pet coexistence city" advocated by the Hong Kong exhibition. At the same time, the Hong Kong Pet Show set up the "Outstanding Practitioner Recognition Ceremony" for the first time, covering the four major fields of wholesale, retail, beauty, and medical care, to promote the professional development of the industry.
Compiled by: Luna
2025.07.01
