From June 25 to 27, 2025, **Xinghong Trading Company** brought its innovative product lines to the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City, Vietnam, and participated in the Southeast Asian pet industry event - **2025 Vietnam International Pet Products Exhibition (PET FAIR VIETNAM)**. This exhibition is unprecedented in scale, with an exhibition area of 12,000 square meters, bringing together more than 300 exhibitors from more than 20 countries around the world**, and is expected to attract more than 20,000 professional visitors.
As Vietnam's "largest and most international" pet professional exhibition, PET FAIR VIETNAM provides an excellent platform for Xinghong Trade:
- **Full-category docking demand**: Concentrated display of pet food, smart products, medical equipment and high-end cleaning products, accurately matching the strong demand for refined pet products in the Vietnamese market;
- **Seize the incremental market**: Leveraging the **11% annual compound growth rate** of Vietnam's pet industry (2021-2026), aiming at the market size expected to reach US$390 million in 2025;
- **High-end trade network**: Establish in-depth cooperation with Southeast Asian distributors, e-commerce platforms and pet hospital chains, covering emerging "humanized" service areas such as pet spas and hotels.
The three major opportunities in the Vietnamese market are highly consistent with Xinghong's layout strategy:
**The wave of young consumption** has driven a surge in demand for humanized pet care, and the penetration rate of mid-to-high-end imported products has continued to increase;
**The export tax-free policy** has significantly reduced supply chain costs and strengthened the price competitiveness of Xinghong's products;
**The gap in local brands** has created a blue ocean space for international companies with technological advantages. During the exhibition, the Xinghong team reached a number of regional agency agreements with Vietnam's leading importers through "**500+ special negotiation meetings**".
Through this exhibition, Xinghong Trade not only successfully introduced innovative products such as smart pet water dispensers, cat litter boxes, and natural ingredient washing and care series to Southeast Asia, but also met Southeast Asian partners at the exhibition, laying a hub foundation for the subsequent radiation of Cambodia and Thailand markets. As the Vietnam Pet Industry Association predicted, **"Whoever wins Vietnam wins Southeast Asia"**, it also opened a new door for Chinese companies to layout emerging markets.
Written by: Luna
2025.07.03
