Regional outbreak: the dual engine of mature and emerging markets
The North American market ranks first in the world with a "70% household pet penetration rate**", and its consumption focus is on pet food and medical health sectors. In 2022, the total sales of the US pet industry reached **136.8 billion US dollars**, a year-on-year increase of 10.8%.
European consumers have shown their ultimate pursuit of "quality life", **67% of consumers are willing to pay a premium for environmentally friendly pet products**, promoting the vigorous development of organic cat litter, luxury pet clothing and beauty care services.
Emerging markets are becoming the core driving force of global growth. Southeast Asia and the Middle East have risen strongly with an annual growth rate of **over 30%**, and countries such as Indonesia and Malaysia have attracted brands to accelerate their layout due to demographic dividends and awakening consumer awareness.
Store surge: chain and intelligent channel revolution
The global chain pet store market is showing a strong expansion trend. The market size will reach **US$7.173 billion** in 2024, and is expected to exceed **US$10.5 billion** in 2031, with an average annual growth rate of **5.7%**. The business model is polarized:
"Exclusive stores": occupy 49.9% of the market share, and use flexible services to deepen community needs
"Franchise chain stores": The growth rate reached 21.2%, and giants such as PETCO and PETSMART seized the market through standardized services
North America is still the core battlefield of chain stores, contributing **more than 40% of the global market share**. The channel changes in the Chinese market are particularly drastic: in the "6.18" Tmall promotion in 2024, **653 pet brands doubled their transaction volume in the first hour**, and the transaction volume of pet live broadcasts soared by 180%.
Offline channels hold their ground with their experience advantages, and pet stores and hospitals consolidate user stickiness by providing value-added services such as medical beauty.
New consumer forces: the rise of young women and emotional consumption
The global pet consumer group presents a distinct portrait feature: "Young women have become the main decision-makers." This phenomenon stems from the deepening trend of "anthropomorphic pet raising" - more than half of consumers regard pets as "children" or "family members".
Women are more willing to pay for the upgrade of their pets' quality of life because of their closer emotional connection. This emotional consumption drives the explosion of high-end and personalized products:
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When American elderly golden retrievers use customized joint care supplements, ragdoll cats in Indonesian apartments step into smart recycling and odor-free cat toilets, and young white-collar workers in China's first-tier cities make appointments for genetic testing for their pets... This industry wave driven by **emotional needs and technological revolution** has far exceeded the scope of traditional consumption.
Written by: Luna
2025.07.08
