At 11 p.m., the livestream of pet blogger "Miaowangxingren" was still bustling with activity: A corgi wearing a new waterproof bellyband waded through puddle water while the host demonstrated the product details. Comments streamed in the comments, prompting calls for "order now" and "buy it for 5 yuan less." The livestream ultimately generated 3 million yuan in gross merchandise value (GMV), with the waterproof bellyband selling 12,000 units—a prime example of the entrepreneurial spark sparked by the intersection of the pet supplies industry and livestreaming.
Livestreaming e-commerce has opened the door to low-cost expansion for pet supply entrepreneurs. While traditional offline channels often charge tens of thousands of yuan for entry, livestreaming connects the supply chain with consumers with just a mobile phone. The experience of Song Xiaoyu, a post-95s entrepreneur, is a prime example: he customized pet cooling pads from a contract manufacturer and used a Douyin livestream to demonstrate how the pads maintained cooling for eight hours in 40°C temperatures. Within three months, he achieved monthly sales of 500,000 yuan, at a cost of only one-fifth that of offline distribution. Real-world demonstrations are the core competitive advantage of livestreaming. The "hidden" needs of pet products are often difficult to describe in words, such as the need for a smart feeder with a food-preventing design or a litter box with a splash-proof curvature. Only through real-time testing on camera can consumers be convinced. Entrepreneur Zhang Xing's team built a dedicated "pet behavior lab," allowing cats to freely enter and exit various cat houses during livestreams, using infrared thermal imaging to visualize the temperature distribution within their nests. This "visual experience" has helped their average order value increase to double the industry average.
Interactive gameplay has reshaped product iteration logic. During livestreams, instant consumer feedback has become the ultimate market research tool. When a viewer commented that cleaning the litter box was too troublesome, the host noted the request on the spot. Two weeks later, they partnered with the factory to launch an upgraded version with automatic packaging, which sold out immediately. This model of "livestreaming to gather demand - rapid prototyping - and a second livestream pre-sale" has reduced the cost of trial and error for startup brands by 60%, shortening the incubation period for hit products from six months to one.
But starting a business in a livestream isn't an easy journey. Low prices and unstable quality control are common pitfalls. One entrepreneur, driven by a surge in sales, sold low-quality leashes at cost. Despite a short-term surge in sales, their account was blocked due to a breakage complaint rate exceeding 30%. In contrast, the "Pet Products Carefully Selected" livestreaming platform insists on "testing 100 pet owners before listing." While pricing is 20% higher than its competitors, its repurchase rate is 45%, demonstrating a more stable performance.
When pet products meet livestreaming, it revolutionizes not only sales channels but also the logic of entrepreneurship. For entrepreneurs, livestreaming serves as both a product showcase and a market laboratory. Brands that can withstand the test of pets in front of the camera and withstand consumer scrutiny will ultimately gain a foothold in this dynamic and secure a share of the multi-billion dollar pet economy.
Written by：Luna
2025.7.30
