Global Scale and Growth Engines
The global pet market will surpass $300 billion for the first time in 2025 and is projected to soar to $500 billion by 2030, achieving a compound annual growth rate of 6.2%. North America maintains its position as the largest consumer market with a 40% share, while emerging markets such as Southeast Asia and the Middle East are experiencing growth exceeding 30%, becoming core growth drivers.
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Regional Market Differentiation: Consumer Stratification and Demand Upgrade
1. North America: Dominated by High-Premium Smart Products
- The US online pet market reached 156.7 billion yuan (accounting for 65% of the global total), with smart products leading the growth. For example, sales of smart litter boxes surged 120%, with an average price of 1,800 yuan. Pet food is dominated by a oligopoly between Mars and Nestlé, while Chinese brands, with differentiated features (such as health monitoring), have captured a 7.7% share of the smart device market. - Significant consumer stratification: High-priced products over $50 account for 70% of pet GMV on TikTok Shop in the US, with electric litter boxes and pet sofas becoming popular items.
2. Southeast Asia: Value for money and the rise of the cat economy*
- Thailand leads the Southeast Asian market, with pet category GMV exceeding $110 million (TikTok Top 10), with cat food accounting for 70%. The Philippines and Indonesia are dominated by low-priced, essential items under $5, such as cat litter and deworming medication, with GMV growth exceeding 50%.
- Distinct local demand: Fish-flavored food accounts for a high proportion (such as Suntory Oolong Tea Flavored Cat Food), and Chinese brands are accelerating penetration with high-value products under 100 yuan.
3. Europe: Environmental protection and service consumption upgrades
- The German pet market is worth €9.7 billion, with pet food accounting for over 50% of the market share. Consumers are willing to pay a premium for recyclable packaging, and online pet medical supplies are growing by over 40% (for example, sales of medicated baths increased by 54%).
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Explosion Points in Sub-sectors
Smart Products Blue Ocean: North America's smart litter box penetration rate has risen to 15%; Chinese brands, leveraging their supply chain advantages, dominate price competition, with the average price of similar products on Amazon dropping from $600 to $150.
Health and Environmental Upgrades: Grain-free pet food is hot in Europe and the United States, with functional staple food growing by 40% in Southeast Asia; demand for eco-friendly cat litter and biodegradable products is surging.
"It Services" Expansion: Lifecycle services such as pet funerals and insurance are on the rise, with European pet insurance growing at a 20% annual rate, and online pet healthcare's share of GMV rising in Southeast Asia.
The Core of the Emotional Economy: 70% of pet owners globally are women, and younger generations view their pets as "family," driving the market's shift from basic necessities to emotional consumption. As industry insights suggest, the value proposition of "pet health = family happiness" is poised to reach a $300 billion industry!
Compiled by：Luna
2025.8.05
