China's pet economy is expected to maintain strong growth momentum in 2025. According to the "China Pet Industry Annual Development Report," pet-related consumption reached new highs over the past year, particularly in basic consumer categories such as cat litter, pet food, and smart products, which demonstrated a steady and rapid growth trend.

Demand for cat litter is steadily increasing

As the number of cat owners continues to rise, the cat litter market has gradually become a core pillar of the pet supply market. Industry data shows that cat litter consumption in China is expected to increase by more than 15% year-on-year in 2024, with particularly significant growth in environmentally friendly cat litter and functional cat litter (such as those with enhanced deodorization and urine detection).

Environmental protection and sustainability become keywords

In recent years, the concept of green consumption has been increasingly permeating the pet industry. Naturally biodegradable products like tofu, cassava, and corn cat litter have gradually replaced traditional bentonite cat litter and become the preferred choice for young pet-owning families. Consumers are not only concerned with deodorization and clumping performance, but also prioritize environmental friendliness.

Industry enterprises actively deploy

In line with this trend, many companies have increased their R&D and investment in environmentally friendly cat litter. As one of the earliest domestic companies to develop new cat litter products, Linyi Xinghong Trading Co., Ltd., through years of technological accumulation, has launched a variety of cat litter products, including tofu, cassava, and mixed products. These products have earned a strong reputation in both domestic and international markets for their high deodorization, rapid clumping, and biodegradability.

Industry insiders predict that the cat litter market will maintain steady growth over the next three to five years, with environmentally friendly and high-end products being the primary drivers. With rising consumer demand and increasing demand for quality, companies that can strike a balance between health, safety, and environmental protection will stand out from the competition.