Recently, the global market for tofu cat litter is experiencing rapid expansion, and it is estimated that by the end of 2024, the global tofu cat litter market size will exceed 10 billion yuan.
Market growth and consumer preferences
According to the report, in 2023, tofu cat litter will account for 22% of the Chinese market, while in the European and American markets, driven by environmental awareness and urgent health concerns, the market share will remain at around 15%. It shows that the activity of tofu cat litter in the entire cat litter market has increased from 15% in 2018 to more than 30% in 2023, becoming an industry interpretation area that cannot be ignored.
Environmental protection becomes a key factor in purchasing decisions
As a natural and environmentally friendly cat litter material, tofu cat litter uses natural soybeans as raw materials, and no chemical components are consumed during the production process. This environmental advantage is attracting more and more consumers, especially in areas such as China, Europe and the United States where awareness is urgently increasing.
According to consumer surveys, 62% of pet owners said that the key to their choice of tofu cat litter is its environmental performance. In addition, 30% of consumers said that the non-toxicity, low pollution and good deodorization effect of tofu cat litter are also important factors in their purchasing decisions.
Industry competition and brand innovation
With the rapid growth of the tofu cat litter market, more and more brands are entering this week. Pet product companies have launched different types of tofu cat litter products to meet the urgent needs of the market. From basic deodorization functions to antibacterial and antimicrobial formulas, the product types and functions of tofu cat litter are constantly enriched.
Among them, "super absorbent tofu cat litter" has quickly occupied the market share with its strong water absorption and deodorization effects.
Market prospects and challenges
Although the tofu cat litter market has broad prospects, it still faces some challenges. The price of tofu cat litter is usually 20%-30% higher than that of traditional bentonite cat litter, which makes price-sensitive consumers may be wary when choosing. In addition, due to the price fluctuations of soybeans, the production cost of tofu cat litter may also be affected, which is a challenge for some small brands.
However, as the market demand for environmentally friendly products continues to grow, the future of tofu cat litter is still bright. Forecasts show that by 2027, the compound annual growth rate (CAGR) of the global tofu cat litter market will reach 18%.
Overall, the tofu cat litter market is in a stage of rapid growth, and environmental protection and health needs have driven the rapid expansion of the market. As consumers pay more and more attention to pet health, tofu cat litter will become the mainstream choice in the pet products market in the future.
