Globally, pets are no longer just companions for humans, but also family members. With the improvement of people's living standards and the growth of emotional needs, the pet products market is booming, and different countries show different consumption trends and category preferences.
As the leader of the global pet economy, the United States occupies 40% of the global pet market, with a household penetration rate of up to 70%. In 2024, the size of the US pet market is about 80.69 billion US dollars, and it is expected to reach 103.27 billion US dollars in 2029. In terms of pet types, cats and dogs dominate, accounting for nearly 80% of the pet market. In the online pet market, dog products and cat products lead in sales. It is worth mentioning that the smart cat litter box market is developing rapidly. In the first half of 2024, the market size exceeded 600 million yuan and maintained rapid growth. Chinese brands such as Petkit (Xiao Pei) and Catlink have emerged.
The growth trend of the British pet market is significant. The British spend a lot on pet food, about 3.2 billion pounds a year and growing year by year. Wet food accounts for more than 30% of the total sales of the pet food market, and dry food accounts for more than 50% of the total sales. In terms of pet supplies, the market share of organic cat litter is expected to gradually expand from 2022 to 2027.
The size of the pet products market in Thailand is about 22.9 billion baht in 2024, with a compound annual growth rate of 17.3%. Due to the hot and humid climate, breathable, moisture-proof, easy-to-clean cages and portable cages are popular. On e-commerce platforms Shopee and Lazada, pet food and accessories account for 80% of the market share.
The size of the Indonesian pet products market reached US$2.2984 billion in 2023 and is expected to grow to US$5.8832 billion in 2033. The proportion of cat-owning households is as high as 47%, and the cat segment is expected to grow at a compound annual growth rate of 7.8% during the forecast period.
From the perspective of consumption trends, global pet owners' awareness of health and environmental protection is gradually improving, and they are paying more and more attention to the natural, environmentally friendly and sustainable nature of pet products. Intelligently designed pet products are also increasingly favored, such as smart cat litter boxes, feeders, dryers, etc.
The pet product markets in different countries present unique consumption characteristics due to factors such as economic level, cultural background, and climatic conditions. For pet product industry practitioners, only by accurately grasping the market trends and category demands of different countries can they ride the wind and waves in the blue ocean of the global pet product market, meet the ever-changing and upgraded needs of pet owners, and promote continuous innovation and development of the industry.
Written by：Luna
2025.07.28
